UK clients typically pay 2-4x more than local South African online coaching rates.
We're recruiting our first group of qualified South African personal trainers to work with clients across the United Kingdom through online coaching.
Founding Coach Programme
Only 20 founding coaches accepted
Why join Traina
Connect with clients across the United Kingdom who are looking for affordable, high-quality online coaching.
All coaching is delivered online so you can build your client base from anywhere in South Africa.
Choose your availability and control how many clients you take on.
Spend less time finding clients and more time helping people achieve real results.
What we're looking for
We welcome applications from qualified personal trainers who:
How it works
Complete our short online application form.
Successful applicants are invited to a short video interview.
Create your coach profile and showcase your expertise.
Receive bookings from UK-based clients through the platform.
We are currently selecting our first group of coaches. Early coaches receive lasting perks for helping us build something special.
Straight talk
Traina hasn't launched yet. There are no testimonials because there are no clients. That starts in September. Here's the picture as it actually stands today.
Founder
Jonathan Dodd
Building Traina from Glasgow.
Launch
September
First UK client bookings open.
Founding cohort
Up to 20 coaches
Selected from this application round.
Platform fee
20%
Transparent and disclosed before any contract.
Payouts
Wise (GBP → ZAR)
Paid in GBP via Wise and deposited directly into your South African bank account in rand.

Who's behind Traina
I'm a recent graduate from the Univesity of Glasgow with a strong interest in building opportunities across borders.
I'm building Traina to help talented South African personal trainers connect with clients internationally through affordable, high-quality online coaching.
We're at an early stage and working closely with coaches as we build the platform. If you have any questions about the company, the vision, or how Traina works, I'd love to hear from you.
Questions, answered honestly
Yes. Traina is a new Scottish startup founded by Jonathan Dodd. We haven't launched yet; we're registering the company and building the platform now, with paying UK clients coming on in September. We'd rather tell you we're early than pretend we're not.
Coaches are paid in GBP for UK clients. Payouts are processed via Wise and deposited directly into your South African bank account in rand at the live exchange rate, with no hidden fees. Final details will be in your coach contract.
September. That's when UK clients start booking. Founding coaches onboard in the weeks before launch so profiles are live on day one.
Nothing. There is no application fee, no signup fee, and no charge to join the founding cohort. Once live, Traina takes a 20% platform fee from each session. That fee is published before you sign.
It's only used to assess your application. We don't sell it, share it with advertisers, or use it for anything else. See our Privacy Policy for the full detail and your rights under POPIA and UK GDPR.
Email General@jointraina.com and Jonathan or someone on the team will reply, usually within a few working days. Real people, real replies.
Founding cohort
Join the first generation of Traina coaches and help shape the future of online personal training.
Apply now